Hi, I'm Lars Holdgaard

29 Years old and entrepreneur since 2012. Currently building the Danish fintech growth-startup, Likvido, helping thousands of companies automate account receivables.

Previously I co-founded the fin-tech startup, Monera, which got to 45 employees but later closed. I also built the software outsourcing company Jarboo with 10+ freelancers and I sold my first big project, GodeKarakterer.dk, in 2014.

I believe technology will change the world as we know it over the next decades

Software is eating the world, and we're just getting started. To me, this is more than an interest - it's a guiding principle of how I see the world and my own life. That is what I write about on this site.


We will live (much) longer

Biotech and nanotech will explode, making 100 the new 60 years. Already today, the richer poulations add 0.2 years to our expected living age - every year. I believe we will hit the longevity escape velocity within (some) of our lifetimes.


Jobs will be automated

AI and machine learning are not widely accessible yet. This will change dramatically, year by year. As more and more corporates and startups get access to better technology, people will be in astonishment about how many tasks and jobs we automate.


We will travel the universe

Cost of space travel is plummeting, which will result in the privatization of space. Mars trips, space vacations and space habitats will be extremely unpractical starting out, but the novelty will result in an explosion.


A much better world

Every metric: peace, starvation, famine and illiteracy - are all improving at a very significant rate. Technology will help solve the biggest problems in the world - making the world better, safer and more open to everyone on the planet

Latest posts

Below is my latest posts. I try to post at least monthly!

Status of my current startup Likvido

20/07/2019 in Uncategorized

18 Months ago, I started to build Likvido together with my co-founder Max. We launched in April 2018, with the goal of becoming a smarter and more digital debt collection company.

18 Months later, I’m constantly in surprise how smooth everything has turned out. With this post, I’d like to give a brief update with our progress:

Many of our original assumptions were indeed, absolutely correct:
– Yes, debt collection sucks. Yes, it can be fixed.
– Yes, companies spend A LOT of time on administrative tasks around invoicing and getting paid. Yes, it can be fixed.
– Yes, you earn a lot of money in debt collection. Yes, it can be achived.

Because the majority of our assumptions were correct, it turns out we managed to find product-market fit quite fast: We have a product that works really well, the product is spreading slowly through word of mouth and we have ridiculously low churn.

The real fun part, however, is that we realized how big the problem around “getting paid” is. We thought the problem was debt collection (and indeed, debt collection sucks), but the problem is so much better. The whole space of “account receiveable” – getting paid – is a crazy mess. That means we made a bit of a pivot and changed our product to become a really sexy full-account receiveable platform.

In terms of company-building, we’ve also been quite lucky. We’ve managed to get around 1 million EUR in funding and build a solid core-team of great developers, supporters, and salespeople.

Our biggest struggle has been finding product-channel fit. We’ve grown very well through basically word of mouth, and that means all metrics are quite pretty. However, we want exponential, 20% MOM growth and to do this: you need a product-channel fit.

We’ve spent (a lot) of money testing out different sales methods & channels, without any significant success. However, 1.5 months ago we believe we found what will be our product-channel fit. IT’s still too early to celebrate, but we’ve made a pivot in our business model and is now selling subscriptions (starting from 500 USD / year, going 1000 USD / year). We’ve found a way to sell this on the phone with a scaleable sales setup.

We now have roughly a thousand companies, growing at least 100 new clients every month. With our new sales model, I am sure we can double or triple this, so we can grow even more. We are not yet profitable, because we spend a lot of money on investments, but we are in a situation we could stop these and be profitable tomorrow – and this makes me insanely proud.

We still have a long way to go, of course, since when I Google “Likvido Unicorn”, we’re not there yet. However, I would say: these last 18 months have been fucking awesome. We’ve grown much, much faster than I would ever hope to believe – and I look so much forward to the next 18! But it’s a great start. Today we even hit the front page of the biggest Danish business magazine, Børsen:

Looking further ahead, we have a very interesting decision to make.

We’re currently only in Denmark. And if our current sales model works & we scale it, we will hit some kind of maximum in Denmark with that channel within 6 months. Then we have 2 options:

  1. Take on a new market
  2. Go up-market

Here, I would be inclined to take on a new market. And this is extremely interesting. Denmark is so small that many niches are not interesting. One of our big successes in Likvido in Denmark is hairdressers. Here we help hairdressers collect money from “no-show-fees”. This is a great but extremely small niche in Denmark – and it’s very hard to use marketing to hit these. If we went to the UK, this would be very different.

Another thing we’re looking at is crypto. I love cryptocurrencies and believe they will play a huge part in the future. Imagine if Likvido could be used to both pay all bills in crypto (such as Bitcoin, Dash, and others), but as a company provides us a crypto address instead of a bank account. By doing this, we could help all companies in the crypto space a great way to stay in crypto on larger bills.

Q1 of 2019 is getting to an end: reflections and looking at Q2

24/03/2019 in Uncategorized

Every quarter I go back end review how my last 3 months have been, and then also try to look ahead towards the next 3 months. These are always based on my goals for the years and then broken into quarters. As described in my “2019 post“, my overall theme for 2019 was going to be lots of work, significant experiences, get ripped and broaden my network.

Generally speaking, the last 3 months has been awesome. I can’t say that I’ve been doing a good job following my goals, but I’ve enjoyed the last 3 months tremendously.

January, February and March

In terms of the fun stuff, I really have a lot to mention. I’ve had so much fun the last couple of months…

I made the goal to be “more cultural”, and have both been to the theatre twice, an art gallery (Lousiana), been to a TedX event.

I’ve been to Lisbon and Saint Petersburg.

To top it off, I’ve seen so many friends last 3 months. I haven’t counted, but it has been 10+ at least, and it has been really great.

But, fun aside, work has been my priority. I’ve had 70+ hour work weeks most weeks, and it has been insane. Without going into much detail, especially January and February was absolutely brutal to me. The company is doing very well, but it’s definitely coming at a personal cost.

What I’ve noticed is that when I get above 55-60 hours, my private life starts to get problems. I start to do less exercise, I eat unhealthy, I get more tired, I don’t find the time to do awesome things, sex gets worse, I forget to meditate and I sleep worse.

Now, I really don’t believe in the whole “it doesn’t have to be crazy at work” or the “never work more than 40 hours a week“. If you work with the ambitious we do, it’s simply not possible. But, I do find a stark difference between for example 40 vs 55 vs 70 hours. It’s very clear to me that if I need to accomplish all my goals from 2019, I can’t do it on a 70-hour work week schedule.

The two goals that I’ve absolutely failed are the health goals (both loosing weight and eating healthy) and the goals around meeting new people. I’ve done exercise 4-5 times per week, and I’ve done a weekly half-marathon every Sunday for 1.5 months now, but that is where the positive things end. I’ve lived very unhealthy & not been social and met new people.

April, May and June – goals

To determine my goals for next 3 months, I’m looking at my overall goals for 2019.

Experiences. It’s fair to say the “experiences” goal is impossible to miss. The first 3 months has simply been so much enjoying, that I’ve done much more than expected here. To add it up, I have the following travels booked for next 3 months:

  • Berlin in end of March
  • Kiev & Lisbon/Algarve coast in April
  • London in May
  • Lviv (Ukraine) sometime in June
  • Brazil in June (summer vacation with both Brazil, Argentine and Uruguay)

Put briefly, experiences should really not be my goal next 3 months.

Work. We’ve now entered a new phase at Likvido. We have a real team, we have good people at core positions and we have a real product people want.

As the technical co-founder, I can now focus on building product. First 3 months of 2019 I’ve been VERY heavily involved in support & operations, meaning I’ve barely focused on the product, resulting in these crazy 70+ hour workweeks.

Next 3 months will be different. I am going to force myself to a new working schedule. I will try to limit myself to 55 hour workweeks in order to focus on other goals as well.

Health. I’ve booked a marathon in September in Krakow, Poland. I have 2 more half-marathons in my calendar. I am going to continue with exercise 5 times a week, which is going to be the easy part.

The hard part, is finally loosing lots of kilos. This has been a continious goal (and problem) for the better part of 6 months, and it’s getting to a desperate stage. My most important (non-work) goal the next 3 months will be getting below 80 kg (~86kg now), cut sodas and medidate 3 times every week.

Relationships. I am not going to add any goals to this right now. I want to keep the next 3 months simple – and rather add that later.

Formulation of goals

Business & Economy & Work:

  • Keep kicking-ass at work, but stay below 55-hour workweeks on average
  • Setup at least 3 “business-events” where I invite people I know (ie. arrange a dinner, goto a restaurant or similar) (doing a horrible job)
  • See at least 8 connections 1:1 for an evening (a bit behind, but should be able to reach it)
  • Find a way to get to know at least 10 new connections (doing a horrible job)

Health & mind & body:

  • Get below 80kg
  • Get down to 1 coke bottle pr day on average throughout whole period
  • Keep doing sports at least 5 times a month
  • Run 8 half-marathons in the whole period
  • Meditate at least 3 times a week 
  • 7+ Hour sleep-average

2018 is coming to an end. What’s next, 2019?

30/12/2018 in Journal

Just like pretty much everyone else, I use new year as an event to look back on the past year. I’m not a believer in new year resolutions, nor that a new year will change everything. However, I do believe it’s healthy to review your life on a continuous basis and ask yourself: am I doing the right things?

This post, then, is my personal reflection of 2018 – and a look ahead towards 2019. I don’t see 2019 to be significantly different than 2018, but I do have plans of things I want to do differently.

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Review of the last 3 months: June, July & August

27/08/2018 in Journal

Every 3 months I update my personal goals, and last time was end of May. Not it’s time for another short review.

The last 3 months

I gotta admit things has been different than I thought.

I had a plan to live more balanced than last time I ran a startup. I planned to have time for friends, learning new skills & try new things. However, just like in my last startup, it has swallowed me. I work from morning to evening, leaving “personal time” to a minimum.

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Summary and review of “The Courage to be Disliked” by Ichiro Kishimi, [book]

28/07/2018 in Life philosophy

As a new attempt, I want to review the books I’ve read. My main reason for doing this is reflecting a bit more on what I read, and by reflecting, getting more out of the books I read. I read 2-3 books a month, track the whole progress on Goodreads, and feel I get a lot out of the books I read.

However, recently, I’ve started to “read” lots of audiobooks on Audible. This is a great gift as I get to read MUCH more books: I read while running, cooking, cleaning and every time I have a few spare minutes. DOWNSIDE is the books seem a bit easier to forget than when I read.

However, enough talk, let me dig into the first book I want to review: “The Courage to be Disliked” by Ichiro Kishimi

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Health widget – showing my current weight and other health metrics online

31/03/2018 in Health, Technology

Lately, I’ve been very focused on my general health.

My whole youth I was severely overweight, and it was first when I was 18 years, I decided to fix the problem back in 2018:
I went from 105kg til ~82kg, and have pretty much stayed there ever since (with slight jumps to higher eighties).

However, my recent goal is a bit different. After my marathon in December, I have made a new goal of getting a sixpack. This probably requires ~12-14% bodyfat (currently ~20%) and quite a lot of bodybuilding, which I started for the first time just over 3 weeks ago.

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